Why pay to send emails?

Good question, and here are the main reasons why you'd fork out to send emails:

• Increased delivery (our email servers are actively promoted to the major ISPs and whitelisted to ensure your mail is not marked as junk or spam)
• Centralised opt-out list management (when someone opts out of your campaign they must immediately be guaranteed their privacy)
• Measurements of campaign success (how many people opened the email, what links were clicked and who forwarded the email)
• Personalisation of each email, people love to be correctly referred to rather than be "Dear Customer"

If you are currently importing a list of email addresses into Outlook or using a mailing solution from your own website then you run the risk of being blacklisted by your recipients' ISP and unless you check the main blacklists (there are over 20) you will never know. You also risk being accidentally in contravention of your state's privacy provisions because you will probably have multiple copies of the same list.

So, what is it worth to your organisation to ensure that your email marketing is actually working? If you mail to 500 recipients every month that works out to be $25 + (500 x 4c) = $45/month + GST. Equate that to the amount of time you spend getting lists ready, checking the data, loading up the addresses in Outlook (or your favourite e-mail client) in small manageable bunches, sending,  monitoring the bounces and opt-outs and being completely blind to any business results.

Starting to see some value? Save at least 2-3 hours work and get visibility of your email campaign.

And to drive the point home...

Ask yourself these 4 questions:

1. How often do I communicate with my customers?
2. How often do I want to communicate with them?
3. Do my newsletters get put on the backburner simply because of the time it takes to manage the whole process?
4. Do I know who is opening their emails, clicking on links or forwarding to others?

If you answered:

1. Not often enough
2. Way more than I am now
3. Yes
4. No

Then wdeMail.me can help you faster and cheaper than you think.

Welcome to wdeMail.

Marketing is the lifeblood of any organisation, whether you're a corporation, government department, not-for-profit or community organisation. The challenge is to find ways to connect with your customers in a way that is valuable to you both.

Email newsletter campaigns allow you to quickly and cost effectively get your message out there (and isn't that what we all want to do?). wdeMail.me provides you with the tools to easily set up email campaigns using your own templates and information. You have the flexibility to choose whether you create your content yourself or allow us to manage the process end to end.

And you get amazing feedback from your campaigns - analytical reports that show you quickly and clearly what works best for YOUR business.

• Set up your own campaign, upload your html or text email, send it out and measure your success
• However, if you are more interested in leaving the nuts and bolts to our talented campaign designers; that's possible too

From the big picture to specific details.